{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f02cd26f18c94e44a5ac0a2af9605f68\" frameborder=\"0\" width=\"1660\" height=\"1245\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1245,"width":1660,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1245,"thumbnail_width":1660,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f02cd26f18c94e44a5ac0a2af9605f68-d83db61b940488f9.gif","duration":142.377,"title":"Micro HRC Program: The Hourly Rate Challenge 2.0","description":"In this video, I discuss a common misconception about making money in small businesses: the importance of understanding your hourly rate. Many owners focus on increasing customers and hours worked, but often the real issue is profit leakage from time and pricing. I introduce the Hourly Rate Challenge, a free program designed to help you identify and plug these leaks, potentially freeing up hours and increasing profits significantly. For instance, one participant added $180k in profit by reallocating just eight hours a week. I encourage you to take part in this challenge to see how small shifts can lead to big financial improvements."}