{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f04b3a02ea1d4a73ac17dbe6e86df90c\" frameborder=\"0\" width=\"1152\" height=\"864\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":864,"width":1152,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":864,"thumbnail_width":1152,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f04b3a02ea1d4a73ac17dbe6e86df90c-00e3c132a5ac9b8e.gif","duration":1894.272,"title":"The 5 Dispensary Revenue Killers and How to Fix Them to Achieve Predictable Growth","description":"This Loom highlights the top five “revenue killers” hidden in dispensary and e-commerce digital systems that prevent customers from finding, evaluating, and buying. The presenter argues that when marketing seems to fail, teams should first diagnose issues on the website and customer journey rather than only seeking more traffic or worrying about staffing changes. Visibility problems are assessed through tools like Google Search Console, Google Business Profile, Yelp, site maps, and tracking with UTMs, followed by fixes for indexing, friction-heavy navigation, inconsistent checkout and post-purchase emails, and underperforming content or keyword intent. The Loom also emphasizes improving performance and accessibility so sites do not load slowly, shift content while scrolling, or confuse both robots and users, connecting results back to analytics and conversion and ultimately to P and L."}