{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f104001ac642426996a5168fdc25bf1c\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f104001ac642426996a5168fdc25bf1c-70055f17a153cb1f.gif","duration":221.729,"title":"Buying Group Overview","description":"In this video, I’m excited to introduce you to the buying groups functionality in HubSpot. I walk you through how to access the buying group card in a company profile and demonstrate how to assemble key stakeholders using AI and templates tailored to your needs. I also highlight the activity heatmap feature, which helps identify engagement gaps within the buying group. I encourage you to explore the help videos for more detailed guidance and to start utilizing these tools to enhance your engagement strategy. Please take a moment to familiarize yourself with these features and consider how they can benefit your workflow."}