{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f25dcfed75cd47bf93567d8e77444db1\" frameborder=\"0\" width=\"1324\" height=\"993\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":993,"width":1324,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":993,"thumbnail_width":1324,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f25dcfed75cd47bf93567d8e77444db1-0ab93cae3fc1390b.gif","duration":475.24266700000004,"title":"Marketing Audit for Med Spa Growth","description":"This Loom provides an advertising and online presence audit for the med spa’s marketing performance, with a focus on improving Meta ads and conversion strategy. The founder, Maddy, highlights strong proof points including 3,700 plus Google reviews at a 4.9 rating and 62,000 Instagram followers, noting reviews and owner on-camera content as standout strengths. She recommends expanding beyond only advertising the Zerf radio wave treatment, arguing the $1,500 per session lift may be limiting, and suggesting lower ticket services to bring new customers in before upselling. She also points out a mismatch where an ad calls it laser while the website says it is not, and explains Facebook may need better optimization signals if there are not enough conversions for algorithm learning. Finally, she advises linking Instagram and Facebook on the website, especially in the footer and About page."}