{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f3871995dd37463697f6f17baff44c8a\" frameborder=\"0\" width=\"1228\" height=\"921\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":921,"width":1228,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":921,"thumbnail_width":1228,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f3871995dd37463697f6f17baff44c8a-7e76acceff88df11.gif","duration":110.874,"title":"Does qualified mean ready to buy?","description":"This Loom explains what a qualified meeting means and what you can and cannot expect from it. A qualified meeting is based on pre agreed criteria covering fit, need, interest, and purpose, including the right company and decision maker, a problem or objective you can help with, and a reason to explore your service. It also notes that qualification does not guarantee a 100 percent close rate, and only meetings that show count, with the service person receiving the transcript. GEO signed four clients in 90 days including ZAPI after mapping their market and building a qualification script around the criteria."}