{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f3cf4e31be2b4cdabd7f56b00268016a\" frameborder=\"0\" width=\"1754\" height=\"1316\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1316,"width":1754,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1316,"thumbnail_width":1754,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f3cf4e31be2b4cdabd7f56b00268016a-c2284875c1a07f74.gif","duration":793.555,"title":"How MSPs Can Sign 3–5 Clients in 90 Days With Cold Email","description":"This Loom explains how an IT MSP can fix inconsistent lead flow by building a targeted outbound pipeline instead of relying on referrals or generic cold outreach. It argues cold email often fails due to broad targeting, messaging that sells services instead of outcomes, and lack of a consistent follow up sequence. The system the author built uses four steps: define an ICP, build a right prospect list and decision-maker set, craft an offer and messaging angle, then run outreach with iterative testing based on response data. It also notes the goal is not spamming or mass blasting, and that one message tested on 100 right prospects beats sending to 10,000 if the targeting or messaging is wrong."}