{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f4716682a281484098ff94e31edd6c2d\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f4716682a281484098ff94e31edd6c2d-05348470a9396fa4.gif","duration":101.602,"title":"Lead Leak Audit","description":"This Loom explains why local contractors lose leads and uses two plumbing examples to show key online presence gaps. Edwards Plumbing in Arizona has a low risk score of 27 out of 100, with 305 reviews and a 4.7 rating, and is strong on visibility, reputation, and trust, plus lead capture. The Loom notes missing site features such as a live chat widget, the ability to text from the business number, and a miscall text back feature. Alexander’s Plumbing in Arizona has a higher risk score of 66 out of 100 with 62 reviews and zero lead capture strength."}