{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f50d7d1803164db1b832ddc661891ce8\" frameborder=\"0\" width=\"1898\" height=\"1423\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1423,"width":1898,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1423,"thumbnail_width":1898,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f50d7d1803164db1b832ddc661891ce8-199faa48d2c9cee9.gif","duration":291.955,"title":"Highway 68 Case Study, Branding to App","description":"This Loom explains a Highway 68 case study for a brand identity project that was expanded into a mobile concept. The designer chose the case because it was constrained by real issues: the required name Creamery & More, an owner insisted legal name, a specific small script font, and a tiny budget. To make an otherwise invisible business visible from a highway with no walking traffic, they developed a consistent system including cup stickers, a sign above the door, and a road flag, using a bright pink tied to a childhood memory. The app concept reflects rural customers driving 20 to 30 minutes, enabling users to check specials and see where the cafe is before leaving, with order-ahead and quick in-and-out for school and work traffic."}