{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f534243b712949de8809119b218cf608\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f534243b712949de8809119b218cf608-c7ce00616ffa213c.gif","duration":4979.417,"title":"Cellar Door Sales, Staffing, Wine Club Tips","description":"In this Loom we talk about how Margaret River sellers should win the DTC and cellar door game, especially once visitation drops after Anzac weekend. We argue wine tourism is more than wine, and the golden nugget is the experience, the story, and charismatic cellar door staff who ask the right questions and remember the customer. We also cover why DTC and wine club sign ups get left on the table, and why staff bonuses and simple scripts matter. We note that many platforms fail on wine specifics, and that my recommendation is to get the basics right now. No direct action was requested from viewers."}