{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f61bdbeb964b44f0bf4272a5a1a4fb57\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f61bdbeb964b44f0bf4272a5a1a4fb57-d2ec3386ec9283da.gif","duration":593.11,"title":"Lead Enrichment and Scoring Process Explained","description":"In this video, I walk you through our lead enrichment and scoring workbook, which we use to evaluate leads based on our Ideal Customer Profile (ICP). I demonstrate how we gather essential information from minimal form inputs, like name and email, and enrich it using AI and various data systems to assess lead quality. I also explain how we automate the research process to save time and improve accuracy in identifying strategic initiatives of potential clients. I encourage you to consider how this system can be adapted for your own needs and to think about the specific data points that are most relevant for your business."}