{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f6fb7956710c41a397048a2c1f74ef9c\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f6fb7956710c41a397048a2c1f74ef9c-a5460ffff8b708f2.gif","duration":139,"title":"Joao","description":"This Loom discusses how to hire sales talent for a niche sustainable plastic joint venture selling to PepsiCo and Coca-Cola in the United States. The challenge was that candidate CVs were too technical, with many PhDs focused on sustainable plastics, while the client needed a dominant salesperson who could lead meetings and build a pipeline. The solution was to broaden the pipeline by looking for candidates who were selling to the same type of industrial clients but did not know the specific plastic product, since technical support would be provided by technical team members. They ultimately found a candidate who had the right sales attitude and experience with an industrial distributor, but was new to sustainable plastic, and proved to fit the role."}