{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f7e44e7a1b92490f99efd90f9a1d2194\" frameborder=\"0\" width=\"1114\" height=\"835\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":835,"width":1114,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":835,"thumbnail_width":1114,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f7e44e7a1b92490f99efd90f9a1d2194-fd5d3ab4f14707d0.gif","duration":1443.031,"title":"Respite Care Branding, Two Visual Directions","description":"This Loom outlines the branding approach for Respite Care at Trinity and presents two visual directions for review. It summarizes questionnaire findings, emphasizing that people should feel safe, welcomed, and cared for, with shared themes like belonging, gentle reassurance, and deep, well-being focused care. Using archetypes, it identifies caregiver and companion as key influences and discusses the intended style, such as friendly, mainstream, approachable, and more classical than contemporary. It then introduces two concept directions, “Sharing Care” with a gathered-table and fig and vine imagery, and “Culture of Companionship” with an old-friend, bench, patina, and interconnectedness theme, including proposed color palettes and typography ideas for each."}