{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f85f011e3d9f4854900718c7b389e0c5\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f85f011e3d9f4854900718c7b389e0c5-1cb9598fdf2bdc84.gif","duration":432.535,"title":"Coma Inducer Retainer Video Requirements","description":"This Loom explains the requirements and creative guidance for Coma Inducer creators during their first retainer month. Creators must make and post 20 videos, one per day for 20 days within the given start and end dates, using the hashtag ComaInducer in every caption and MediaLabs links on all added products for tracking. The product is positioned as oversized, bigger, softer, thicker, with a viral “dump” visual hook and an emphasis on cozy, aesthetic bedroom shots using quality video, multiple camera angles, and natural lighting. Creators should highlight specific features like cooling versus thicker comforters, and avoid saying “Marshmallow” or “Comfort” to prevent naming competitors."}