{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f8bdae0204654c1d8556e4f3f833bc4d\" frameborder=\"0\" width=\"2002\" height=\"1501\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1501,"width":2002,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1501,"thumbnail_width":2002,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f8bdae0204654c1d8556e4f3f833bc4d-6742d4fc7fe22360.gif","duration":654.197,"title":"Marketing Assets - Living book - How Living Books Bridge Reader Insights","description":"This Loom explains what a living book is and how it improves book marketing by collecting reader insights. The creator demonstrates an interactive story from GutterSnaps, Volume 1, which contains 44 short short pulp stories about people making bad decisions, and shows a reader selecting three wishes such as Abrigo, Descanso, Turnura, Valor, Compania, or Esperanza around a crib. It then describes how interactions are logged, transcripted, and summarized into key points for authors, including what readers like or dislike and whether the book is a fit. The Loom also notes StoryAdd as a partner enabling this two directional marketing approach between authors and readers."}