{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f9226fa1243840e4ba0603a68e635a37\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f9226fa1243840e4ba0603a68e635a37-00001.gif","duration":118.16890616500001,"title":"Understanding Customer Jobs","description":"In this video, I provide a brief tutorial on the customer jobs or jobs to be done theory. We will be using the right-hand side of the value proposition canvas to plan this out. I explain the three different areas of customer jobs: functional jobs, emotional jobs, and social jobs. Using the example of a children's toothbrush, I demonstrate how customer jobs can be as simple as a function. Watch this video to gain a better understanding of the customer jobs theory and how it can be applied."}