{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f9e2a5c72c664786beb128ba69b484d4\" frameborder=\"0\" width=\"2228\" height=\"1671\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1671,"width":2228,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1671,"thumbnail_width":2228,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f9e2a5c72c664786beb128ba69b484d4-18da3e06fda5a5e6.gif","duration":973.067,"title":"Choffy - Improving Conversion for Brewed Cacao","description":"This Loom outlines a CRO diagnosis for improving a brewed cacao Shopify buying experience by reducing first-time visitor hesitation. The key issue is not product weakness but that important education and answers appear too late, forcing new visitors to understand an unfamiliar category before feeling confident to buy. The auditor reviews the homepage, collection page, and product page, arguing that each should guide visitors through a clearer narrative with stronger comparison to coffee and progressive reassurance near the purchase point. They propose a more intentional, quiz-led homepage journey, a category page that helps narrow choices by flavor and roast intensity, and a product page that brings shipping, guarantees, and key FAQs closer to the Add to Cart decision."}