{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/f9f4622e935e40629ce8b2acc8a7d16e\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/f9f4622e935e40629ce8b2acc8a7d16e-e3d749d2e433777b.gif","duration":768.866667,"title":"15 SMS Deliverability Best Practices Checklist","description":"This Loom explains 15 best practices to improve SMS deliverability by answering four key questions about consent, clear sender identification, technical deliverability, and trusted sending behavior. It emphasizes getting explicit opt-in for recurring or promotional messages, avoiding purchased lists, and starting messages with the brand name while keeping content concise and transactional. It also covers technical details like watching for unicode characters that can reduce messages to around 70 characters per segment, using branded domains for links, choosing the correct sender type such as 10DLC, toll-free, or short codes, and matching sender types to destination countries. The Loom recommends gradual volume ramp-up, respecting local time zones, monitoring logs and delivery metrics, and testing the exact message on real devices across major carriers."}