{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fa1f635997464aa0813aa00046d20ada\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fa1f635997464aa0813aa00046d20ada-44fd84c458de8f83.gif","duration":269.419,"title":"How to Write Story Emails That Convert","description":"This Loom discusses how to write an emotionally engaging, story-based email for a targeted audience using more text than typical. The author shares an example from Jerry Green Dog Rescue celebrating 65 years of helping dogs and argues it works because recipients already care about the cause. They praise the way the email breaks up large amounts of text with dog images and uses a story hook in the pre-header to prompt reading. They suggest improvements such as using names instead of “Supporter” and adding headers to reduce cognitive load, while noting the approach would not work for brands selling unrelated products."}