{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/faba1fbe34d9478b901c563a48762086\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/faba1fbe34d9478b901c563a48762086-0235e3bb0924f8f2.gif","duration":346.6463,"title":"How to Scale E Commerce In-House","description":"This Loom explains why many e-commerce brands fail to reach consistent high revenue and how to scale without outsourcing too early. The speaker shares results including launching in just under five weeks from zero to a million dollars in revenue, aiming for 50k to 60k months, and having spent $1,500 on ads with a later month generating $405k revenue on $125k spend. The core problem is high customer acquisition costs and high operating expenses, driven by broad targeting and agencies modeling big brands. The solution is an in-house workflow that ingests brand data, builds target personas and angles from customer inputs and research, produces viral-inspired ad creatives and UGC briefs, and runs posting and weekly reporting to double down on winning personas."}