{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fac50b045c46485eaa97bff768e2b800\" frameborder=\"0\" width=\"1720\" height=\"1290\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1290,"width":1720,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1290,"thumbnail_width":1720,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fac50b045c46485eaa97bff768e2b800-4105613c977f8418.gif","duration":377.515,"title":"HubSpot Buying Groups - Tips and Tricks for Customer Success and Account Management teams 🚀","description":"In this video, I’m excited to guide you through the buying groups functionality in HubSpot, which is essential for mapping out key decision makers in your sales process. I demonstrate how to use the activity heat map to identify engagement opportunities and how to customize contact properties for better insights. I also cover how to add relationships between contacts and create new buying groups, especially when expanding into new teams. I encourage you to start mapping out your key decision makers and utilizing the templates for building out your buying groups effectively. Let’s leverage these tools to enhance our customer engagement and drive success!"}