{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fb2d9877348d4a7fa6c8b19ac0e62e3d\" frameborder=\"0\" width=\"1670\" height=\"1252\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1252,"width":1670,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1252,"thumbnail_width":1670,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fb2d9877348d4a7fa6c8b19ac0e62e3d-2b84fd8866f19b8b.gif","duration":510.041,"title":"Understanding the Branding Project Process 📈","description":"In this video, I walk you through the branding project process, highlighting the importance of creating a cohesive brand identity beyond just a logo. I share examples of before and after transformations for clients, showcasing how we develop a suite of logos and surrounding brand elements like colors and fonts. We follow a structured process that includes a kickoff call, inspiration sessions, design phases, and the creation of brand guidelines. I encourage everyone involved to actively participate in discussions during these phases to ensure we capture the essence of your business. Please review the outlined steps and be prepared to engage in our upcoming discussions."}