{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fb797f62c8f645febde79309e842a0aa\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fb797f62c8f645febde79309e842a0aa-00001.gif","duration":143.1,"title":"Do More with Less by Outsourcing","description":"Hi everyone, Kate Pierce here. In this video, I share a valuable insight I gained from a colleague after a recent conference. We often hear about the challenge of \"doing more with less\" in marketing, but my colleague pointed out that it's the complainers who say that. The reality is that we'll never have enough time, resources, or budget to do everything we want. However, investing in specialized expertise can actually save us time and money in the long run. I explain why hiring professionals for content and digital marketing can lead to better quality, wider reach, and improved alignment across all business activities."}