{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fc1e5239266e401f98735a07c84cc531\" frameborder=\"0\" width=\"1732\" height=\"1299\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1299,"width":1732,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1299,"thumbnail_width":1732,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fc1e5239266e401f98735a07c84cc531-92028b6ced6db661.gif","duration":213.1294,"title":"Mads - Revamping Our Checkout Experience for Better Customer Engagement","description":"Hey Mads, I wanted to share our new checkout system that balances our previous upsell pages with a more streamlined approach. We've modeled it after Apple’s checkout, allowing customers to customize their bundles directly on the page, which has significantly reduced complaints and improved the buying experience. This new system converts almost as well as our previous post-purchase upsells, which accounted for about 30% of our revenue. I’d love your thoughts on this update, so please let me know what you think!"}