{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fd27a4b5d30549b29a7427d702a4f5dc\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fd27a4b5d30549b29a7427d702a4f5dc-82c2144da1294d2e.gif","duration":409.409,"title":"Running a Short Play Refinement Session","description":"In this video, I walk through my process of refining a LinkedIn DM to ensure it aligns with my voice and effectively engages the recipient. I demonstrate how I iterate on the content, focusing on making the call-to-action more actionable and relevant to the prospect's context. Throughout the video, I highlight the importance of tailoring messages to reflect the recipient's goals and initiatives. I also emphasize the need for clarity in communication, particularly in distinguishing between the salesperson's and prospect's perspectives. I encourage viewers to adopt a similar iterative approach in their messaging to enhance engagement."}