{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fd6d5d4dc49e428a8c2706e35da4b865\" frameborder=\"0\" width=\"1728\" height=\"1296\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1296,"width":1728,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1296,"thumbnail_width":1728,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fd6d5d4dc49e428a8c2706e35da4b865-987d944857915ba9.gif","duration":1324.011,"title":"Understanding the Profit Lie: Cash Flow Essentials for Business Owners","description":"In this video, I discuss the crucial concept that net income does not equal cash, which is a common misunderstanding among business owners. I share my experience that 82% of businesses fail due to a lack of understanding of cash flow, emphasizing that your profit and loss statement can be misleading. I introduce a cash flow model as a decision-making tool to help you predict cash inflows and outflows, allowing you to make informed financial decisions. I invite you to reach out for a cash flow model template and a Loom video tutorial to help you implement it in your business. Additionally, I offer my Bomba newsletter for weekly insights on making small tweaks for big results."}