{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fd6fd3c710f5486f92c3e1ad52136596\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fd6fd3c710f5486f92c3e1ad52136596-62a8332140587a0e.gif","duration":370.103067,"title":"Module 1: How to Run User Interviews","description":"Module 1 explains how to run user discovery interviews when designing an innovation. We recommend starting with three conversations, focusing on a clear understanding of who you are designing for and what you need to learn, rather than surveying dozens of people. \n\nWe also suggest keeping outreach short and honest, such as asking for a 15-minute conversation about the problem, and for student contexts first speaking with teachers before possibly talking with students. \n\nIn the interview, the goal is to stay rooted in the person’s experience, avoid pitching solutions, and use questions like the hardest part of the problem, a recent time it happened, and what people have tried before. Afterward, reflect on surprises or contradictions, record with consent if possible, and note the one moment that provided the most insight."}