{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fd9d31d9ce514c2983a002d5c5a12009\" frameborder=\"0\" width=\"1662\" height=\"1246\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1246,"width":1662,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1246,"thumbnail_width":1662,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fd9d31d9ce514c2983a002d5c5a12009-8dc9f63aa9b5d4df.gif","duration":1877.362,"title":"How We Test Landing Pages in Meta","description":"This Loom explains how to suggest and run landing page tests to add scale and efficiency in Meta ads. It emphasizes that the goal is not necessarily to find a single net-new winner, but to make the ad account more profitable by adding volume at the right efficiency, typically by rolling out pages using CBO with MetaAllocate spend and duplicating top-performing ads while repointing them to new page URLs. It also notes an alternative back-end split test for small tweaks when keeping the same audience and delivery angle, and that pages can be considered wins whether they absorb some spend or spend a small amount initially. The guidance includes checking launch accuracy immediately and monitoring front-end signal within the first three days to a week, while back-end tests generally require at least two weeks."}