{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fdfa4cda95e849bb9db94dec5702a630\" frameborder=\"0\" width=\"1900\" height=\"1425\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1425,"width":1900,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1425,"thumbnail_width":1900,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fdfa4cda95e849bb9db94dec5702a630-aaaac31acab0f25f.gif","duration":946.005,"title":"How to Make Art Sales Online","description":"This Loom explains how to interpret an artist’s visibility and offer metrics to determine the next steps for selling artwork online. It reframes sales goals by focusing on selling one piece to one person, aiming for eight sales to reach a $3,000 monthly goal, which the speaker translates into metrics like 250 to 750 wait list signups and about 83 new signups per month. The speaker emphasizes visibility (target 70 plus) and offers (a direct call to action and clear purchase path), noting that social media typically reaches only 5 to 10 percent of followers versus 50 to 60 percent email open rates. They share content guidance, suggesting a 40 40 20 mix across mission or why, values and identity, and artwork, and recommend trying the Heart Club membership for a step-by-step plan."}