{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fe526c6d108f4eb2918b349baea2fcac\" frameborder=\"0\" width=\"1920\" height=\"1440\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":1440,"width":1920,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":1440,"thumbnail_width":1920,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fe526c6d108f4eb2918b349baea2fcac-90a78ab14df92933-full.jpg","duration":4756.8,"title":"June AMA 2026: Digital Marketing for Funeral Homes","description":"This Loom covers digital marketing for funeral homes, emphasizing that online visibility is critical during a family’s search for services. It breaks digital marketing into owned presence (website and Google business profile), paid ads (Google search ads and local service ads), and earned reputation (reviews), then explains the funnel from awareness to aftercare. The presenters stress measuring leading indicators such as calls, website and navigation clicks, and profile views, and checking quality and outcomes including cost per case and monthly case volume. Major pitfalls include weak tracking, slow phone response, poor landing experiences, stale Google reviews or profiles, and relying on ad leads without operational readiness, with a reminder to review call data for staffing and missed calls."}