{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/fe6182e30aff4996949fed1242240fad\" frameborder=\"0\" width=\"1056\" height=\"792\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":792,"width":1056,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":792,"thumbnail_width":1056,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/fe6182e30aff4996949fed1242240fad-7ea73638ebda632a.gif","duration":669.167,"title":"Enrichment via Workflows in Clay","description":"This Loom introduces a new way to enrich Clay audience segments using Enrich via workflow instead of legacy bulk enrichment. It explains that workflows improve debugging when records return empty, make it clearer which step failed, and avoid re paying when adding additional steps or columns. The walkthrough builds a four step workflow in Clay with nodes like a segment trigger and enrichment nodes, then tests on 10 rows and later 13 rows using a test table with one column per step. It covers mapping workflow outputs back to audience fields, options like ignoring blank values, cost details such as about 5.5 credits per run, and reviewing runs to see status, failures, and where errors occurred before publishing to make it live."}