{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ff685cd788bd4e15b75b459692d8a50a\" frameborder=\"0\" width=\"1280\" height=\"960\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":960,"width":1280,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":960,"thumbnail_width":1280,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ff685cd788bd4e15b75b459692d8a50a-0cda88e46c649fa8.gif","duration":511.072,"title":"Automating Lead Responses with AI: A Case Study 🤖","description":"In this video, I walk you through an AI agent I built using Make.com, which we tested live for a client to automate their event invitation responses. We achieved a 29% acceptance rate and a 27.4% reply rate in the campaign, which was focused on inviting people to various events. I explain how the AI agent manages responses, including handling edge cases and generating appropriate replies based on sentiment. I also highlight the importance of timing in responses, as we added a five-minute delay to make interactions feel more human. I encourage you to explore similar automation opportunities in your own workflows."}