{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ff70afcdb00a4845a63e223436248c3f\" frameborder=\"0\" width=\"3840\" height=\"2880\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":2880,"width":3840,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":2880,"thumbnail_width":3840,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ff70afcdb00a4845a63e223436248c3f-588042289e706dc0.gif","duration":303.733,"title":"One Hour Heating and Air Conditioning","description":"This Loom explains how changes in homeowner searches for HVAC services, driven by AI tools like ChatGPT, Google AI mode, Gemini, and Claude, can cause franchises to miss calls. Justin Day and Swarm System tested three Texas cities and found that one-hour heating and air conditioning locations were named in zero of 12 AI and Google answers, with missed-call impacts predicted at roughly $100,000 to $259,000 per month in Houston and San Antonio, while Austin was left unmeasured. He argues the fix is a single system across franchise locations using brand pages and a franchise operating system that tracks which pages generate calls. He requests 20 minutes on the calendar to start with the first city and discuss managing location page changes."}