{"type":"video","version":"1.0","html":"<iframe src=\"https://www.loom.com/embed/ff99f17d1d5d4414a68a222449a51a5c\" frameborder=\"0\" width=\"1108\" height=\"831\" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>","height":831,"width":1108,"provider_name":"Loom","provider_url":"https://www.loom.com","thumbnail_height":831,"thumbnail_width":1108,"thumbnail_url":"https://cdn.loom.com/sessions/thumbnails/ff99f17d1d5d4414a68a222449a51a5c-0924944db89dc9b4.gif","duration":478.742,"title":"SOUTH LOOP LOFT | Content Style + Calendar Proposal","description":"In this video, I’m excited to share a mock-up of a content calendar for South Loop Loft, which includes proposed posts, captions, and tags. While it’s not fully completed, I believe it effectively communicates our brand voice and story better than our current approach, which is too product-focused. I’ve included templates for product stories and emphasized the importance of storytelling in our posts, as well as showcasing designer collaborations. I encourage you to review the calendar and provide feedback on the proposed ideas, especially regarding the brand voice. I’ll ensure that all links and captions are updated in the final version."}