video1.0<iframe src="https://www.loom.com/embed/004c1963e4ec4029ab6091ec2f80d577" frameborder="0" width="1826" height="1369" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>13691826Loomhttps://www.loom.com13691826https://cdn.loom.com/sessions/thumbnails/004c1963e4ec4029ab6091ec2f80d577-cc766f55f40cbae1.gif178.128In this video, I walk you through the user experience of the Ashoka Home Foods website, focusing on the journey from product discovery to checkout. I emphasize the importance of first impressions and clarity on the homepage, where users can easily spot the 'Order Now' button. The checkout process is streamlined into a single page to reduce drop-off rates and enhance user trust with a visible order summary. I aimed to create an intuitive experience that minimizes cognitive load, making it easy for users to navigate and complete their purchases. I encourage you to explore the site and see how these design choices improve the overall user experience.