video1.0<iframe src="https://www.loom.com/embed/004d293e545c4e65a9114900b7985999" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/004d293e545c4e65a9114900b7985999-bfe76dad087129c2.gif148.033In this video, I discuss the importance of inducing lightbulb or aha moments in conversations with team members and prospects. I emphasize that as leaders, we should ask deeper questions that encourage self-discovery and connection. This approach, which I refer to as the law of three, highlights how surface-level conversations limit breakthroughs. I encourage you to be a pathfinder by asking the right questions that lead others to find their own answers. Remember, the goal is to foster ownership and long-term behavior change.