video1.0<iframe src="https://www.loom.com/embed/0064cda70808443fa20919131ab87437" frameborder="0" width="3840" height="2880" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>28803840Loomhttps://www.loom.com28803840https://cdn.loom.com/sessions/thumbnails/0064cda70808443fa20919131ab87437-41df476137895c31.gif420.366732In this video, I dive into how retail and e-commerce brands can leverage connected TV (CTV) to enhance campaign performance for sustainable growth. With CTV ad spend surging 35% year over year and projected to double by 2026, it's crucial for brands to invest in measurable, shoppable video formats. I share insights on using our mountain match targeting to connect with the right audiences and emphasize the importance of refreshing creative content regularly. I encourage you to consider a three-campaign strategy that includes prospecting, retargeting, and leveraging existing customer lists to maximize engagement. Make sure to evaluate your campaign performance and budget accordingly, especially during key sales periods.