video1.0<iframe src="https://www.loom.com/embed/00909f9dfa3646d6a898de7f514bf28b" frameborder="0" width="1282" height="961" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9611282Loomhttps://www.loom.com9611282https://cdn.loom.com/sessions/thumbnails/00909f9dfa3646d6a898de7f514bf28b-cb9896e37af8ca49.gif219.272This Loom explains Amazon and the mission gap using corporate mission alignment. Chinachira Margorey chose the topic to understand why companies shift from long-term missions to more profitable goals and how that can harm workers. Using Amazon as a global technology and e-commerce company, she points to persistent warehouse injuries, government investigations, productivity pressure, labor union conflicts, and reports of workers being pushed to skip breaks and prioritize speed over safety. She concludes Amazon’s mission is diluted because employees seem treated as operational inputs rather than part of the mission pillar, with productivity and safety tracked as separate scorecards. She argues the problem is Amazon’s mission drive that weighs productivity metrics over safety performance and suggests piloting a proposal in 3 to 5 warehouses.