video1.0<iframe src="https://www.loom.com/embed/00d0a27890fb447d911b190c8ee0b854" frameborder="0" width="1730" height="1297" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12971730Loomhttps://www.loom.com12971730https://cdn.loom.com/sessions/thumbnails/00d0a27890fb447d911b190c8ee0b854-dcf423a64854253f.gif143.489In this video, I walk you through how to send lead data from HubSpot to SendBlue to trigger workflows using custom variables. I explain the steps to set up your workflow in HubSpot, including selecting the right action and ensuring your SendBlue workflow is published for it to appear in the dropdown. I emphasize the importance of correctly mapping custom variables, providing a specific format to follow. If you have any additional variables, remember to separate them with a comma. Please make sure to follow these steps carefully to ensure a smooth integration.