video1.0<iframe src="https://www.loom.com/embed/00d88027e31d45b3a2d898a35a68b945" frameborder="0" width="1872" height="1404" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14041872Loomhttps://www.loom.com14041872https://cdn.loom.com/sessions/thumbnails/00d88027e31d45b3a2d898a35a68b945-0d4a160295fa9e52.gif1059.778This Loom delivers a CRO diagnosis focused on improving conversion by guiding visitors to buy rather than simply showing products. The reviewer says the homepage and collection pages are product led, with weak positioning, unclear clickable structure, widespread discounting that harms trust, and insufficient decision support like best sellers, filters, and guided paths. They also note the product page lacks strong objection handling, details on fit, fabric, shipping, returns, pairing guidance, and purchase assurances, which increases hesitation. The proposed direction clarifies the brand promise and trust-building in steps, improves collection navigation, and strengthens product pages with guarantees, social proof, bundle incentives, and clearer purchase decisions.