video1.0<iframe src="https://www.loom.com/embed/00d9db13ce8a434d9830375732c385dc" frameborder="0" width="1450" height="1087" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>10871450Loomhttps://www.loom.com10871450https://cdn.loom.com/sessions/thumbnails/00d9db13ce8a434d9830375732c385dc-12f689763cfbbc50.gif3619.498This Loom explains how small ticket equipment leasing sales succeed by winning vendor relationships first. The speaker stresses calling vendors to be top of mind and moving them from commodity level to credibility level and ultimately partnership advisor status by showing how leasing can increase equipment sales. They recommend a constant swarming offense with leads from multiple channels, but emphasize cold calling and crafting a strong opening statement that breaks preoccupation using WIIFM. The Loom also covers how initial calls may take 8 to 10 or more attempts, how to handle voicemail value added, and why follow ups should reference what matters most to the vendor. It concludes by urging soft closes to secure a commitment on upcoming transactions.