video1.0<iframe src="https://www.loom.com/embed/01a4952710ae48109ae99ccc5d991b2a" frameborder="0" width="1704" height="1278" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>12781704Loomhttps://www.loom.com12781704https://cdn.loom.com/sessions/thumbnails/01a4952710ae48109ae99ccc5d991b2a-b7ebc3ced59294b5.gif565.523In this video, I walk you through the Rockerbox Scenario Planner, a tool designed to help you explore various marketing budget scenarios and understand their impact on performance using your marketing mix model. I explain how to select your forecast and budget periods, establish a baseline, and set your goals and constraints for planning. The planner allows for flexibility in reallocating budgets across channels to maximize your target KPIs. Once you've configured your scenario, you can generate a forecast to see your current and projected budgets along with their expected performance. I encourage you to utilize this tool to refine your budgeting strategies effectively.