video1.0<iframe src="https://www.loom.com/embed/01c45542896448b480ba4e12f8438cd3" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/01c45542896448b480ba4e12f8438cd3-00001.gif926In this video, I provide an overview of GA4's admin area and explain its importance in setting up the GA4 framework. I discuss key features such as account access management, property settings, data streams, events, and conversions. I also highlight the significance of data retention and data filters. Watch this video to gain a better understanding of how to navigate and utilize GA4's admin area effectively. No action is required from you, but it will provide valuable insights for managing your GA4 account.