video1.0<iframe src="https://www.loom.com/embed/022918bd09f34e1abefd363872519002" frameborder="0" width="2038" height="1528" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>15282038Loomhttps://www.loom.com15282038https://cdn.loom.com/sessions/thumbnails/022918bd09f34e1abefd363872519002-40648c333b5b492a.gif497.626In this video, I explain the concept of contribution margin and how it impacts brand profitability. I discuss the importance of tracking contribution margin over ROAS, emphasizing the need to find the sweet spot for maximizing profits. I walk through key metrics like new customer AOV and contribution margin to help brands make informed decisions on customer acquisition strategies. No specific action is requested from the viewers, but understanding these metrics is crucial for profit-centric brand management.