<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/031fcd54ae914845b1409ae853c43906&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/031fcd54ae914845b1409ae853c43906-7f93a550621f7543.gif</thumbnail_url><duration>119.926</duration><title>Improving Website Structure for Better SEO Performance 🔍</title><description>In this video, I discuss the issues with our current webpage that combines HVAC and appliance repairs, which I find illogical. The page lacks clear geographical relevance to the Wasatch Front or Salt Lake Valley, and the headings are poorly structured, making it difficult to understand the services offered. Specifically, the H1 is too generic, and the H2 and H3 tags do not effectively communicate our focus. I emphasize that the problems we&apos;re facing are not related to fake traffic or review cadence, but rather to canonical issues and overall page structure. I encourage you to rethink our approach to improve clarity and relevance.</description></oembed>