video1.0<iframe src="https://www.loom.com/embed/03230479a12d4f8ca56cfda3e18a5855" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/03230479a12d4f8ca56cfda3e18a5855-1704390740518.gif696.4666666666669In this video, I explain the concept of competitive advantage in business and how it goes beyond the traditional understanding of sales, delivery, accounting, and marketing. I discuss the importance of creating a unique tapestry of core capabilities and how it leads to control within our industry and a competitive edge that cannot be duplicated. By thinking beyond the square boxes and embracing our own unique way of operating, we can achieve happy customers, happy employees, and increased revenue and profit.