<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/03c2aac7f9264ee288790f8eb5bcd373&quot; frameborder=&quot;0&quot; width=&quot;1920&quot; height=&quot;1440&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1440</height><width>1920</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1440</thumbnail_height><thumbnail_width>1920</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/03c2aac7f9264ee288790f8eb5bcd373-08203564bd905daf.gif</thumbnail_url><duration>601.392</duration><title>Leveraging a Message Map to Get Clear on the Outcomes You Offer to Your Audience</title><description>In this video, I explain the concept of a message map, a tool for creating effective marketing content. I detail how message maps help in showcasing client journeys and aligning content with desired outcomes. I also offer a template for creating a digital message map. Viewers are encouraged to understand the importance of clear outcomes and engaging content for business success.</description></oembed>