video1.0<iframe src="https://www.loom.com/embed/04c9bf71a4be43649e08bd63211ebaa4" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/04c9bf71a4be43649e08bd63211ebaa4-90d1054b386b3482.gif569.5This Loom explains a 40 day personal brand transformation process based on personality, life stories, beliefs, and how those beliefs shape content and offers. It argues that each story teaches either a lesson or trauma, and that personality determines how stories shape beliefs, which then drive brand messaging. The program runs from October 1 to November 9 and has structure from day one to day 30 writing 30 stories, then day 30 to day 40 refining beliefs, message, offers, and a content plan. It also includes a content fast, daily movement and mindfulness, daily social posting, daily prompts, and weekly coaching calls for Night Out Nation members.