video1.0<iframe src="https://www.loom.com/embed/05020d3cdf9a468daaa4aff600f176c0" frameborder="0" width="1920" height="1440" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>14401920Loomhttps://www.loom.com14401920https://cdn.loom.com/sessions/thumbnails/05020d3cdf9a468daaa4aff600f176c0-7fabb1ecbd59a83f.gif47.29725This Loom explains how to build and optimize a cancellation survey to better understand why subscribers leave. It walks through selecting cancellation surveys, creating a new survey with a name, adding clear cancellation reasons, and designing relevant save offers such as delays, swaps, or discounts. The Loom also covers customizing confirmation screens to match brand voice, reviewing offer limits and immediate cancellation settings, and choosing what customers see first. Finally, it connects each reason to the right offer and uses segmented conditions or A/B tests to tailor the experience, positioning STAY AI as a system for gaining insights and creating ongoing experiences.