<?xml version="1.0" encoding="UTF-8"?><oembed><type>video</type><version>1.0</version><html>&lt;iframe src=&quot;https://www.loom.com/embed/0511d993676449c8b196a0361855ee8b&quot; frameborder=&quot;0&quot; width=&quot;1664&quot; height=&quot;1248&quot; webkitallowfullscreen mozallowfullscreen allowfullscreen&gt;&lt;/iframe&gt;</html><height>1248</height><width>1664</width><provider_name>Loom</provider_name><provider_url>https://www.loom.com</provider_url><thumbnail_height>1248</thumbnail_height><thumbnail_width>1664</thumbnail_width><thumbnail_url>https://cdn.loom.com/sessions/thumbnails/0511d993676449c8b196a0361855ee8b-00001.gif</thumbnail_url><duration>226.53333333333333</duration><title>Tiering Contacts and Personalized Sequences</title><description>In this video, I discuss the importance of tiering contacts and how to create personalized sequences for different types of customer contacts. I explain the criteria for tiering contacts, such as their relationship with your team and their involvement in the buying process. I also provide recommendations for personalized sequences based on whether the contact is above or below the line, and whether they are a product user. Additionally, I introduce the concept of multi-threading and how it can help expand your buying committee. Watch this video to learn how to optimize your outreach strategies and increase response rates.</description></oembed>