video1.0<iframe src="https://www.loom.com/embed/052cfb4c827341519b917750ac5b67a6" frameborder="0" width="1280" height="960" webkitallowfullscreen mozallowfullscreen allowfullscreen></iframe>9601280Loomhttps://www.loom.com9601280https://cdn.loom.com/sessions/thumbnails/052cfb4c827341519b917750ac5b67a6-ce3064580947cecd.gif310.827In this video, I share a case study that illustrates a common misconception among executives regarding their market traction. I worked with a global COO in healthcare who believed her resume needed a simple refresh, but what she truly required was a strategic repositioning to highlight her unique capabilities. By uncovering her ability to build elite leadership teams and drive innovation, we transformed her from a traditional operational COO to a commercial COO, resulting in her landing a GM role with full P&L ownership. If you feel stuck or invisible in your career, I invite you to book a call with me so we can uncover your true market advantage and reposition your leadership brand.